Business as mission (BAM) is a Christian approach to business that applies biblical principles to business and views business as an opportunity to serve God and build relationships.
Business as Mission
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The B4T Canvas: Operations
Step 3 of the B4T Canvas begins to describe the operations side of the business. With this section, we want to determine both how and what we need to fulfill the customer needs we are selling a solution to.
Three Dimensions of Authenticity
If we were to chart time versus level of authenticity, what would that curve look like?
The B4T Canvas: Sales & Marketing
Now that you have an idea that solves a problem and an initial transformation plan for your B4T, the next step is to determine how you will connect with your customers. We are going to draw on two foundational principles for sales and marketing that will determine the rest of your strategy in this section: Target Market, and Sales Channels.
Three Questions to Engage the Great Commission
We can indeed engage the Great Commission wherever we go – even in the marketplace. What does that look like for you?
Are You Wrestling With The Call To Missions?
Today we saw how many of the marketplace skills that we have as believers can fit into God’s story and work in the world
The B4T Canvas: Problem & Solution
The B4T Canvas is a template for mapping Business as Missions (BAM) structures that are focused on reaching Unreached People Groups (UPGs).
Business is Not the Enemy!
When we begin to reimagine the marketplace, business, and entrepreneurship through the lens of the Gospel, we will see the opportunity to proclaim the name of Jesus through business.
Missions: I Do Not Think it Means What You Think it Means
In the 1987 cult classic The Princess Bride, Vizzini, the Sicilian mastermind, is constantly outmatched by heroic Wesley. Every time his new scheme is thwarted, he looks at his hired henchman and declares with a lisp, “inconceivable!” This happens again and...
Worshipping in Maturity
At the moment, I’m sitting at the table in my apartment, watching the snow fall out my window on campus at North Central University in downtown Minneapolis. We are receiving our third or fourth “snowmageddon” this winter and I’m watching the wind blow the snow...
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Why Europe? | A Conversation with Larry Henderson
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From Stone to Flesh | Gil Williams Story of Transformation
In this unforgettable testimony, you’ll hear the journey of a soldier who carried unimaginable trauma, hatred, and grief after witnessing the death of lifelong friends—both at home and on the battlefield. His heart grew cold. His pain became armor. And bitterness...
Your Work and the Great Commandment | CBB
What does your work really mean to God? At the Christian Business Breakfast, Erik Cooper unpacks the third pillar of the Missional Marketplace framework: Work and the Great Commandment. Too often we look to our careers for identity, security, and fulfillment—turning...