RESOURCE CATEGORY: Articles

The B4T Canvas: Sales & Marketing

The B4T Canvas: Sales & Marketing

Now that you have an idea that solves a problem and an initial transformation plan for your B4T, the next step is to determine how you will connect with your customers. We are going to draw on two foundational principles for sales and marketing that will determine the rest of your strategy in this section: Target Market, and Sales Channels.

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Weekly Newsletter: Prayer is the Work

Weekly Newsletter: Prayer is the Work

Perhaps your office wall is already wallpapered with certificates, diplomas, and other marketplace achievements. Regardless of how many skills you've mastered in your career, here's one I'm going to challenge you to brush up on: Prayer. In fact, I believe that prayer...

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Business is Not the Enemy!

Business is Not the Enemy!

When we begin to reimagine the marketplace, business, and entrepreneurship through the lens of the Gospel, we will see the opportunity to proclaim the name of Jesus through business. 

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OUR MISSION
The Stone Table Exists to Mobilize Marketplace Believers for The Great Commission.

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Does Your Work Matter to God? | CBB April 2025

Does Your Work Matter to God? | CBB April 2025

In this kickoff session of the 2025 CBB series, Erik Cooper unpacks “The Great Separation”—the false divide between sacred and secular that leaves many believers feeling like second-class citizens in God’s Kingdom. Through stories, humor, and theology, Erik challenges...

You Are Not God’s B-Team

You Are Not God’s B-Team

Erik Cooper shares a story about his son’s journey to making the C Team in middle school basketball—a reminder of how so many marketplace believers feel about their role in God's Kingdom. They see pastors and missionaries as the A Team, while they feel like B Team or...

Ministry Isn’t Just For Pastors

Ministry Isn’t Just For Pastors

During a recent trip to Springfield, Missouri, Erik Cooper found time to visit his 86-year-old aunt and uncle—faithful missionaries and bivocational pastors who have spent their lives serving Jesus without fanfare or headlines. As they reminisced, Erik was reminded of...