Step 3 of the B4T Canvas begins to describe the operations side of the business. With this section, we want to determine both how and what we need to fulfill the customer needs we are selling a solution to.
I recently spoke to a class of senior marketing students at Indiana Wesleyan University. The professor is a new friend and a member of one of The Stone Table's church partners. He asked me to share about Business as Mission (BAM) as a way to open these students' minds...
Now that you have an idea that solves a problem and an initial transformation plan for your B4T, the next step is to determine how you will connect with your customers. We are going to draw on two foundational principles for sales and marketing that will determine the rest of your strategy in this section: Target Market, and Sales Channels.
We can indeed engage the Great Commission wherever we go – even in the marketplace. What does that look like for you?
In this eye-opening video, we delve into the shocking statistic that 42% of the world’s population still doesn’t have access to the life-changing message of Jesus. We believe this is a huge injustice and want to do our part to help shrink that percentage. Join us as we seek to understand why this gap still exists and what we can do to help bridge it.
Today we saw how many of the marketplace skills that we have as believers can fit into God’s story and work in the world
The B4T Canvas is a template for mapping Business as Missions (BAM) structures that are focused on reaching Unreached People Groups (UPGs).
In the 1987 cult classic The Princess Bride, Vizzini, the Sicilian mastermind, is constantly outmatched by heroic Wesley. Every time his new scheme is thwarted, he looks at his hired henchman and declares with a lisp, “inconceivable!” This happens again and again as...
Are you tired of feeling like you have to separate your faith from your everyday life? Are you ready to erase the boundaries between the sacred and the secular and fully embrace your identity as a follower of Jesus in all aspects of your life? Then join us for this powerful message as we explore the transformative power of integrating our faith with our daily activities.
Bono, U2’s poetic and influential front man, made some powerful statements on this topic in a recent World Magazine interview. After years of championing only charity-based activism, a more seasoned Bono has awakened to the Gospel-redeemed potential of the marketplace, too.
It's amazing how a life of generosity is impacting the Mosquito Coast in Nicaragua. You have to hear how Ricky and Gloria are impacting this area of the world with the love of Jesus.
How a theater seat can make a difference around the world. This is a story of hope. Check it out.
High in the Andes Mountains, the Cusco Ketchua have lived as an oral society for centuries, bound by myths, legends, and animistic traditions. Today, over 5,000 villages remain unreached by the Gospel, with only 105 churches scattered across this vast region. At the...